be your own engine

For us, sustainability is a behavior, not a product. Supporting sustainable behaviors requires systems to reinforce these behaviors. The production of one of our bicycles creates 174kg CO2 emissions. This is equivalent to driving 690 kilometers in a standard petroleum vehicle (see Trek's research). 690 kilometers is equivalent to biking to and from work for half a year. It's very possible!

To encourage our users' sustainable behaviors, we track and celebrate individuals who travel 690 kilometers by bicycle as this is when their purchase of a Brook & Breeze bicycle becomes carbon neutral. Everything after that? Well, that's just icing on the cake!